LinkedIn is a vital part of your personal brand. Its value spans across job functions, industries and levels of experience. Whether you’re looking for a job, cultivating new business or want to strengthen your professional presence, optimizing your LinkedIn profile positively impacts opportunities. Learn how to maximize LinkedIn as a valuable networking, research and job search tool. Get strategies and tips to create a strong profile, expand your network, increase visibility, gain insight into roles, companies and people, and apply for jobs. You’ll also find out what to avoid, so you don’t create a negative impression!